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THE TRUTH ABOUT FREE ALTERATIONS
Business Insights and Forethought-Is Retail for You?
Sarah and Ryan's Wedding-We have been Published in "Style Me Pretty"!
TO CHARGE FOR AN APPOINTMENT or NOT to CHARGE???
My Favorite PROM Dresses at my "GLAM-MA'S Bridal Boutique

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2014 engagement season, shop when feeling well and rested
2014 Sample Sales , 93921
2014 Spring Wedding Dress Trends in Fashion
2014,2015 wedding dress trends
2015 Bridal Fashion Trends
2015 PROM dresses at Collezione Fortuna Fashion Boutique and Bridals
2015 Spring Bridal gown Collection at Collezione Fortuna Fashion Boutique and bridals, 93921
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TULLE BEADED WEDDING DRESSES BY COLLEZIONE FORTUNA
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We have been published in ruffledblog.com, christine cater, collezione fortuna fashion boutique and
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wedding bells, June 7,2014, june wedding
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Wedding dresses, alerations on formals, free alterations, expertise for couture sewing, bridal salon
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Welcome Layla our Guest Blogger
Welcome to OUR BLOG , calling all Bridal Couture Brides!
What to exppect from Bridal appointments, Wedding dresses, Bridal salons, 2014 wedding season, shop
who do you believe about wedding dress repairs
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Bridal Couture

lace wedding dresses in ivorycafe with beads

Alterations, alterations, who do you believe?

Alterations..the truth or a lie?


Here we go again......the "engagement season" is here again for 2014 with weddings to happen in 2015,  and many Brides will be on the hunt for their wedding dress of their dreams.

As a Professional in this Industry with over 30 years of experience in Couture Design,  and Alterations, I share this experience with many others.  This is a business where one should not be in it unless they have experience on what I just stated.

When you plan on visiting a Bridal Salon, please follow this advice to the letter.  It will provide you with a positive shopping experience and help you build a relationship:

1. Always call in advance and schedule your appointment.  If you cannot keep your appointment, please call the Bridal Salon to reschedule. This is just plain courtesy.

2. Be honest with your Consultant.  Are you planning to buy at the appointment, or just playing "dress-up?"  How serious are you?  A consultant's time is valuable, and furthermore, the are not charging any money for the Appointment.  Please be considerate.

3. If you have been looking, say so. If you have another dress in mind at another Bridal Salon, say so. We won't get mad at you.

4. This is another matter every Bride needs to be EDUCATED UPON:
Always factor in an extra $250-$900 for Alterations on your wedding dress.  The salon is not going to absorb this cost.  Larger salons have seamstresses that do work for them and they are on their payroll. Someone has to pay these Professionals for their expertise.  These fees are non-negotiable.  Other salons have a Alterations Team they will refer you to. These people work independently and you will have to work with them directly. We don't know how much they will charge.

5. Free Alterations are never free.  Remember, if it sounds too good to be true...be careful.  The cost of the dress is always inflated to cover the cost.

6. Don't demand anything or feel you are "entitled" to whatever you think you are entitled to.   If you want a discount..go to the "sale section".  You can't ask for discounts at other major Bridal retailers or Department Stores. Prices of Wedding dresses are set by the designers.

7.  Prices vary demographically.  This does not mean you are being "over charged."  Just because a dress is on sale doesn't mean the salon has to take off extra to cover your expenses for alterations. This is always your responsibility.

8.  Always bring your credit card with at least $1200 to leave as a deposit on the day of your appointment.  You never know..Brides find their dress when they are not looking to buy and always buy what they do not expect as their vision.

9.  Going to a "Sample Sale"?????? Trust me, you are never going to get that wedding dress in pristine new condition.  It's been tried on countless of times, the zippers are damages, beads are missing and the dress may have makeup, and dirt on it.  That's why that $3,000 dress is now $200.  You have to pay at your expense to have it fixed and cleaned which can add up to the exact price of the dress, and you could have purchased a new one. THINK!

10.  Shop when you are feeling well and rested.  You will be glad you did.

These are some of the expectations to follow when you go shopping for your wedding dress.  

Need to book your appointment with us?  Feel free to contact us on the form on our website under "Contact US"(please no spam).  Give us some times you are interested in coming in.  Also, call our Bridal Salon (831)626-1287.  Calls are returned within 24 hours and we always do our best to accommodate.









The BRIDE with a BEAUTIFUL SPIRIT

Allure Bridals lace wedding dresses available at Collezione Fortuna Bridal Boutique, 93921, Bridal Fashions in Monterey County, alceaon lace, appliques
I will call her "Angeleina"..............


Two weeks ago "Angeliena"  had booked an appointment for her wedding dress.  Accompanying her was her Mother, and her sister.  They heard about Collezione Fortuna Fashion Boutique and Bridals on Facebook and drove 2 hours one way for their appointment.

Before the appointment I had a wonderful phone Consultation with her Mother.  I learned how proud her family was of her accomplishments, because the Bride-to-be is an albino, and vision impaired unable to see color and detail. She also recently graduated with High Honors from a State University with an MBA in Nursing and was starting a new job soon.

  This is indeed an amazing young woman!

When we met, I found a happy, loving, spirit within her, and a smile that lighted up the room.  She selected the dresses she wanted to try on and I realized her other senses compensated for her vision impairment.

Each dress she tried on had a meaning to her.  She felt each detail with her hands and fingers and she explained every detail to us exactly how we saw it.  We went thru the "process of elimination" of each dress.  

Toward the end of the appointment there was one dress staring at me in the face.  I knew instinctively she had to try it on..and of course, she did. It was a lace dress..one very different than the others...it was going to be "the one" for sure!  

I helped her out of the dressing room and onto the podium, and she started feeling the dress on her..and tears started rolling down her cheeks..

"This is the one..this is my dress I want to be married in".....and there were more tears.....of joy..pass the kleenex..please..because we all got so emotional.

"Angeliena" went home with her dream dress. She was thrilled!

I meet people in all facets of their life, but I never met anyone like Angeliena.   With all obstacles in her way she will always be a special person to me.  I wish her the best for her future and a happy marriage.

This really makes my job worthwhile knowing that I have made them feel special and I also learned another lesson to enrich my life. I also know if you want to accomplish a goal in your life, don't let anyone or anything stop you.