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2014 engagement season, shop when feeling well and rested
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2014 Spring Wedding Dress Trends in Fashion
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2015 PROM dresses at Collezione Fortuna Fashion Boutique and Bridals
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Bridal Couture

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Suggestions for BRIDES TO FOLLOW-Your Bridal Appointment

wedding bouqet of white, peach roses
OK girls..the "2014" Engagement season is already here and shopping for wedding dresses has started earlier than usual.  We LOVE working with our BRIDES and we have a lot of fun and share tears of joy, but there are guidelines to remember when you are ready to book your Bridal Appointment..

Special Guidelines

1.  Always make always an appointment. Contact the store in advance to inquire . They always do their best to accomodate.

2.  Keep the appointment and call the Bridal Salon 24 hour in advance if there is any need to reschedule or cancel.

3. Regarding “no Show's” at your appointment..life gets in the way, however it's only common courtesy to call the Salon and tell them you can't make your appointment so they can schedule another Bride in your time that was reserved for you.

4. Be considerate of your Consultant's time..they may have only 1-1/2 hours reserved t work with you and it may be necessary to reschedule another appointment to move forward with your needs.

5. Please be honest with your Consultant. If you have another dress you love in mind at another salon, say so. We always appreciate honesty and are always available to help. Be upfront with the budget for your wedding dress and  the accessories.  Alterations will always be an extra cost.

6. Most Salons will not allow you to hand pick the dresses you wish to try on and set them aside and return another day.  You will always be welcome to look, however, to try the dresses on an appointment will always be necessary.

7.  Always expect the "unexpected".  Most Brides find their dress when they are not ready to buy.  When shopping/looking for your dress, it's suggested you bring funds with you to cover at least your deposit to order the dress.

8. Please respect the "no photos" policy. If the Bridal Salon has one, that's exactly what they mean, "No Photos".   Each store is different, ask what their policy is.

9. Bring friends that will give you positive feedback at the appointment. Most brides bring their Mothers t.o share the experience which is emotional and exciting.   

.10.  If you really love the dress you are trying on and you want to say "Yes" to it...do it.  If you really love it, you are the one that is going to wear it..that is what counts and matters.

When following these guidelines I guarantee you will have the best "VIP" Bridal Gown shopping experience! 

By  Cathy Montante, Collezione Fortuna Fashion Boutique and Bridals,(c) 2013 All Rights Reserved, 


Trunk  Shows and Sample Sales-there is a difference

  As  the new 2014 Spring Bridal Season is approaching, many new engaged Brides over the Holiday Season will be looking for the perfect wedding dress at Trunk Shows and Sample Sales.

There is a big difference between the two of them and I would like to address them.


Trunk Shows are held at the Bridal Salon over 2-3 day period, usually over a weekend.  They are usually Promoted by Invitation only to the Brides by the Bridal Salon and will feature a specific Bridal Gown Line.  The Designer may or may not be present, however, the Consulting staff should be educated on the new styles and time frame availability of your order and of course the cost of the wedding dress and any accessories.

Sizes and styles available to try on may vary during this event, and usually the most popular styles in demand may be featured.  The Bridal Salon may or may not offer a "Special Discount" during the Trunk Show Event .

You will be able place your order before the actual collection reaches the store for the general public.  

Be prepared to pay a deposit at the time of your order is placed.  You will received a NEW GOWN that has never been tried on that is ordered from the featured collection.  The store usually does not honor the incentives once the "Trunk Show" is over..so don't expect to receive one later.


"Sample Sales" are what they really are....a SALE on "Sample Dresses".

Sample dresses are made to give you an idea what the actual wedding dress is in it's finished production.   These sales are usually held at "Warehouses" and are deeply discounted.  

The dresses have been tried on many times by the General Public.  Expect them to be soiled, with broken zippers, loose beaded, torn fabrics, missing buttons, ect.   The wedding dresses are by well known designers, however, the cost may be under $500 or less, but the gown is damaged and not in the same condition you will find at Bridal Salons.  One cannot expect a wedding dress in perfect new condition to be sold in this dollar amount. 

These are the  extra costs to bear in mind when you purchase a dress at a Sample Sale which may have to be done before you will want to wear it on your Wedding Day...so think about this carefully:

Cleaning....Approximately  $200-$500.00 depending on the dress

Repairs-  Aproximately $100.00-$1500.00

Alteratons-  $200-$1000.00

When you add all the extra costs above to restore the dress, it makes more sense to spend $2500.00 on a Brand NEW dress ordered to fit you with just some minor alterations, which are not uncommon, and are always extra in cost.

(c) Nov, 2013, Collezione Fortuna Fashion Boutique and Bridals,
All Rights Reserved

Alterations, alterations, who do you believe?

Alterations..the truth or a lie?

Here we go again......the "engagement season" is here again for 2014 with weddings to happen in 2015,  and many Brides will be on the hunt for their wedding dress of their dreams.

As a Professional in this Industry with over 30 years of experience in Couture Design,  and Alterations, I share this experience with many others.  This is a business where one should not be in it unless they have experience on what I just stated.

When you plan on visiting a Bridal Salon, please follow this advice to the letter.  It will provide you with a positive shopping experience and help you build a relationship:

1. Always call in advance and schedule your appointment.  If you cannot keep your appointment, please call the Bridal Salon to reschedule. This is just plain courtesy.

2. Be honest with your Consultant.  Are you planning to buy at the appointment, or just playing "dress-up?"  How serious are you?  A consultant's time is valuable, and furthermore, the are not charging any money for the Appointment.  Please be considerate.

3. If you have been looking, say so. If you have another dress in mind at another Bridal Salon, say so. We won't get mad at you.

4. This is another matter every Bride needs to be EDUCATED UPON:
Always factor in an extra $250-$900 for Alterations on your wedding dress.  The salon is not going to absorb this cost.  Larger salons have seamstresses that do work for them and they are on their payroll. Someone has to pay these Professionals for their expertise.  These fees are non-negotiable.  Other salons have a Alterations Team they will refer you to. These people work independently and you will have to work with them directly. We don't know how much they will charge.

5. Free Alterations are never free.  Remember, if it sounds too good to be true...be careful.  The cost of the dress is always inflated to cover the cost.

6. Don't demand anything or feel you are "entitled" to whatever you think you are entitled to.   If you want a discount..go to the "sale section".  You can't ask for discounts at other major Bridal retailers or Department Stores. Prices of Wedding dresses are set by the designers.

7.  Prices vary demographically.  This does not mean you are being "over charged."  Just because a dress is on sale doesn't mean the salon has to take off extra to cover your expenses for alterations. This is always your responsibility.

8.  Always bring your credit card with at least $1200 to leave as a deposit on the day of your appointment.  You never know..Brides find their dress when they are not looking to buy and always buy what they do not expect as their vision.

9.  Going to a "Sample Sale"?????? Trust me, you are never going to get that wedding dress in pristine new condition.  It's been tried on countless of times, the zippers are damages, beads are missing and the dress may have makeup, and dirt on it.  That's why that $3,000 dress is now $200.  You have to pay at your expense to have it fixed and cleaned which can add up to the exact price of the dress, and you could have purchased a new one. THINK!

10.  Shop when you are feeling well and rested.  You will be glad you did.

These are some of the expectations to follow when you go shopping for your wedding dress.  

Need to book your appointment with us?  Feel free to contact us on the form on our website under "Contact US"(please no spam).  Give us some times you are interested in coming in.  Also, call our Bridal Salon (831)626-1287.  Calls are returned within 24 hours and we always do our best to accommodate.


Allure Bridals lace wedding dresses available at Collezione Fortuna Bridal Boutique, 93921, Bridal Fashions in Monterey County, alceaon lace, appliques
I will call her "Angeleina"..............

Two weeks ago "Angeliena"  had booked an appointment for her wedding dress.  Accompanying her was her Mother, and her sister.  They heard about Collezione Fortuna Fashion Boutique and Bridals on Facebook and drove 2 hours one way for their appointment.

Before the appointment I had a wonderful phone Consultation with her Mother.  I learned how proud her family was of her accomplishments, because the Bride-to-be is an albino, and vision impaired unable to see color and detail. She also recently graduated with High Honors from a State University with an MBA in Nursing and was starting a new job soon.

  This is indeed an amazing young woman!

When we met, I found a happy, loving, spirit within her, and a smile that lighted up the room.  She selected the dresses she wanted to try on and I realized her other senses compensated for her vision impairment.

Each dress she tried on had a meaning to her.  She felt each detail with her hands and fingers and she explained every detail to us exactly how we saw it.  We went thru the "process of elimination" of each dress.  

Toward the end of the appointment there was one dress staring at me in the face.  I knew instinctively she had to try it on..and of course, she did. It was a lace dress..one very different than the others...it was going to be "the one" for sure!  

I helped her out of the dressing room and onto the podium, and she started feeling the dress on her..and tears started rolling down her cheeks..

"This is the one..this is my dress I want to be married in".....and there were more tears.....of joy..pass the kleenex..please..because we all got so emotional.

"Angeliena" went home with her dream dress. She was thrilled!

I meet people in all facets of their life, but I never met anyone like Angeliena.   With all obstacles in her way she will always be a special person to me.  I wish her the best for her future and a happy marriage.

This really makes my job worthwhile knowing that I have made them feel special and I also learned another lesson to enrich my life. I also know if you want to accomplish a goal in your life, don't let anyone or anything stop you.